CLIENTS
Advances may be appropriate for various businesses generating recurring credit card and debit card receivables, particularly retail merchants.
Historically, advances have been used successfully by restaurants.
Other representative advance clients include:
- Clothing stores
- Hotels
- Spas / Salons
- Franchisees
- Bars / nightclubs
- Plastic surgeons
- Auto repair shops
- Dentists
- Travel agencies
Advances are also suited for merchants that are engaged in seasonal businesses.
Advances are often suited for merchants without access to capital from traditional sources such as bank lenders or investors.
- Bad credit history
- Substantial debts already outstanding
- Need funds quickly
Advances may be used for a variety of purposes including:
- Advertising and marketing programs
- Purchase inventory or equipment
- Fund operating expenses during seasonal low periods
- Hiring additional staff
- Opening new locations, remodeling existing locations.
- Satisfying urgent cash needs.
Apollo does not impose any restrictions on how advances may be used.
However, Apollo’s advances are best suited for cases where a merchant or small business needs money to make money.
- Apollo avoids advances where merchant needs money to fund a failing businesses.
- Desirable clients: stable businesses using cash advances to make money / grow
- Undesirable clients: failing businesses, transient businesses without fixed presence / location

